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23rd of November 2017


1975: Plymouth Valiant Brougham is European luxury

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Plymouth Valiant production ran from the 1960 through 1976 model years, and the Valiant's Volaré successor never came close to achieving a Valiant-grade reputation for reliability and value. When you bought a Valiant in 1975, you got an admittedly obsolete platform with cheap plastic interior… with either an unkillable straight-six engine or a nearly unkillable V8 engine. What you didn't get with a Valiant in 1975, however, was anything a straight-faced person could describe as luxurious and/or European. Here's a magazine ad from 1975 that attempts to apply those labels to the Valiant Brougham.

1975 Plymouth Valiant magazine advertisement

The full 12-month warranty was pretty good for its era. Photo by Plymouth Division, Chrysler Corporation

Detroit got serious about Broughamizing just about everything during the middle 1970s, but only Chrysler slapped Brougham badges on a compact car for 1975; Chevrolet dealers had a Nova LN (for "luxury Nova") and the Ford Maverick and AMC Hornet could be loaded up with bordello-style red velour interior and the like, but the Valiant Brougham was the most affordable Brougham of that year.

1975 Plymouth Valiant Brougham magazine advertisement

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