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20th of February 2018

Automotive



1980: Cadillac Seville for the '80s

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The original 1976-1979 Cadillac Seville was based on the proletariat-grade Chevrolet Nova; it sold well but cheapened Cadillac's image (a process that accelerated when the Chevy Cavalier-based Cimarron debuted in 1981). For 1980, Cadillac moved the Seville name over to the front-wheel-drive platform used by the Cadillac Eldorado, Buick Riviera, and Oldsmobile Toronado, adding a very distinctive "bustleback" trunk design inspired by Cadillacs and LaSalles of the 1930s. Here's an opulent magazine advertisement for the first-year Bustleback Seville.

1980 Cadillac Seville magazine advertisement - text

The second-generation Seville was roomier and more luxurious than its Nova-based predecessor. Photo by Cadillac Division, General Motors

I'm such a fan of the Bustleback Seville that I arm-twisted a 24 Hours of Lemons team into converting their race-winning 1984 Chevrolet Camaro into the world's only race-winning Coupe Seville, via an ill-advised body swap.

1980 Cadillac Seville magazine advertisement

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