• Follow us


Jackie Aina Is Launching an ABH Eyeshadow Palette for Deeper Skin Tones


Courtesy of Anastasia Beverly Hills

Jackie Aina sure knows how to keep a secret.

The beauty influencer's Instagram page is chock full of photos of her flawless makeup lewks but what many of her 1.3 million followers didn't realize is that many of those looks—dating back as early as a year ago—were created using a palette she designed for her newest collaboration: Jackie, Jackie, Jackie, Jackie teamed up with Anastasia Beverly Hills to launch a colorful eyeshadow palette.

Starting today, very limited quantities of Jackie Aina's ABH palette will be available for purchase on Jackie’s Instagram via Instagram Checkout before it officially launches on anastasiabeverlyhills.com on August 6. Then, the palette will be available online and in-store on August 15 (domestic) and August 16 (international). Aina's palette will sell up until January 2020.



"I was always a massive fan of the quality of ABH shadow palettes because the pigmentation and color pay off is awesome. As someone with darker skin, sometimes I really find myself layering and building up the shadows just to get them to show up on me—with ABH I don't have that problem," she says. Her other favorite products include Brow Wiz, the lip glosses, bronzing powders, and cream highlighters. But, even as a longtime fan of the brand's cult-favorite eyeshadow palettes, Aina felt like there was something missing.

On Sunday August 4, Aina took to Twitter to share the announcement, writing, "finally a palette where EYE, a melanin girl, can use ALL the shades without having to make them work or skip the ashy row." She added that while the palette can work for everyone, "it was especially made for medium/deep/dark complexions."

Aina elaborates to ELLE.com that her palettes are "NOT ashy." She says, " It's not like most palettes that are made for the majority. The palette is for everyone but my priority was making sure I chose shades that would specifically work for dark and deep-dark complexions. We almost always have to skip certain popular shades in palettes and I needed this to not be the case."

The palette includes 14 shadows in an array of formulas from pressed pigments to foils, and shimmers in punchy names that speak to Aina's animated personality, including "Trust Issues"—a cream shimmer, which may or may not be a nod to her favorite rapper, Drake—Big Wig, a deep matte purple, Wiggales, a dark red shimmer, and more. As for tips for using the palette? Aina shares, "a little bit goes a long way. Some of the shadows are pressed pigments and super concentrated so tread lightly and build your way up if you're new to eyeshadow."

This is hardly Aina's first collaboration. The influencer has previously teamed up with Artist Couture for a collection of highlighters, designed a mini palette with E.L.F Cosmetics, and made a splash with her Too Faced collaboration last year to expand the brand's Born This Way foundation range. "Seeing black influencers collaborate with mainstream beauty brands is still something that I would love to see more of," she says. "I love how influencers are literally becoming the change we want to see in the industry."

Nerisha Penrose Assistant Editor Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion. Read More

Leave A Comment

More News

Women on Business

5 Blog Content Strategy Tips for B2B Businesses 2019-08-16 17:04:05How much revenue does your B2B blog content generate? Don’t worry; you’re not the only one who doesn’t feel comfortable when this qu

Why Handwritten Thank You Notes Make an Impression 2019-08-16 16:48:06Brought to you by Handwrytten: A simple thank you goes a long way to show someone that you care — or simply that you appreciate something he or

Women in Nursing: Reasons to Take Online Classes 2019-08-15 16:07:56Brought to you by Chamberlain University: As a career woman, you’re likely juggling between different things: your job, running a home, taking c

8 Tips for Women Who Want to Break 2019-08-14 08:22:23Brought to you by UiPath: Booming employment opportunities, problem-solving challenges, and changing technologies are a big reason people are breaking

Step Away from the Keyboard: Physical Marketing Ideas 2019-08-13 20:01:24Brought to you by MailChimp: On average, businesses spend about $75,000 on digital marketing every year. It’s easy to see why. Billions of peopl

Does Your Small Business Need a Blog – 2019-08-13 08:58:01Brought to you by Snap Agency: Owning a small business is something that comes with its own list of unique challenges and obstacles. For many small bu

5 Tips for Running Efficient Conference Calls 2019-08-11 11:53:00Brought to you by Vast Conference: An efficient call will be short, concise, and ensure that everyone walks away feeling satisfied with whatever goals

5 Hot Startups That Are 100% Worth Working 2019-08-10 15:22:14Brought to you by Instacart: 2019 is the year of the disruptor, and there has never been a better time to work for a startup firm than now. If you&rsq

6 Benefits of Linux over Other Operating Systems 2019-08-10 12:58:16Brought to you by Host.ie: Your computer needs an operating system to function, it’s the single most important software that will run on your co

Need to Make Your Business Data More Secure? 2019-08-09 08:00:30Brought to you by Trend Micro: You’ve no doubt noticed just how many news stories pop up in your feed or elsewhere concerning cybersecurity thre

Grow Your Business the Way Diamonds Grow, Before 2019-08-07 22:41:00Regardless of what line of work you’re in, it seems like most business owners today have a similar daily routine: Coffee first, everything else

Coding Equality: Why More Women Should Learn to 2019-08-06 20:29:51Brought to you by Dataquest Labs: What if the true key to equality has been right in front of you all along? Women often struggle for equal pay and re


Ariel Winter Revealed Her Freckles in the Cutest 2019-08-17 13:27:15Modern Family actress Ariel Winter posted photos of herself with dogs rescued by the DoVE Project, in which she's seen with no makeup, revealing her

Disney’s ‘Mulan’ May Be Boycotted Over Liu Yifei's 2019-08-17 11:33:30Soon after lead actress Liu Yifei shared her support for the Hong Kong police on social media, the hashtag #BoycottMulan began trending on Twitter wit

Kylie Jenner Was Body-Shamed by Trolls Comparing Her 2019-08-17 10:39:55A new photo of Kylie Jenner in a bikini posted to the Kylie Skin Instagram account prompted several commenters to leave unsolicited, rude, body-shamin

Model Duckie Thot on Diversity in Beauty and 2019-08-17 08:00:00International Australian model Nyadak "Duckie" Thot has taken the world by storm in the last two years in her Fenty Beauty campaigns and more. She s

5 Organizations That Provide Crucial Legal Aid for 2019-08-16 17:59:43Fear of further ICE raids has immigrant communities worried about what the future may have in store. Immigrant advocacy organizations nationwide are s

Hailey Bieber Applies BareMinerals’ New Bounce & Blur 2019-08-16 16:53:16Hailey Bieber currently stars as the face of BareMinerals' new Bounce & Blur collection, which includes two eye shadow palettes and four blushes.

The Best New Makeup Launching in August 2019 2019-08-16 15:33:00This is the ultimate guide to the best new makeup for your eyes, lips, and face hitting the shelves in August 2019. Find your next favorite foundation

Tortoiseshell Nails Are the Next Animal-Inspired Manicure Trend 2019-08-16 15:16:54Tortoiseshell pattern nail art is trending on Instagram, with nail artists sharing their manicures that interpret the classic print using both gel and

Kourtney Kardashian’s Poosh Launches Aquis Leopard-Print Hair-Drying Turban 2019-08-16 13:48:07Kourtney Kardashian's lifestyle website Poosh has collaborated with hair-care brand Aquis to launch a leopard-print turban that dries hair rapidly, w

Kylie Jenner Wears Butterfly Nail Art on Instagram 2019-08-16 12:57:59Kylie Jenner just posted a video on Instagram in which she boasts butterfly designs on her nails just like people wore in the '90s. This is the secon

Dermstore’s 20th Anniversary Sale Happening Now — Shop 2019-08-16 11:31:07Dermstore's 20th Anniversary Event celebrates two decades of skin care with massive savings on select brands. From August 17 to August 26, beauty lov

Ariana Grande Posts Throwback Photo Wearing the Same 2019-08-16 11:21:51Ariana Grande shared a throwback photo on Instagram in which she's sporting her signature high ponytail as a kid. See the adorable photo of the pop s

Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.