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23rd of October 2017


Gigi Hadid's Maybelline Collection Is Finally Here

Update, 10/13/2017: The first product from Gigi Hadid's Maybelline collection has been revealed. The beauty giant and supermodel are dropping a makeup palette fittingly named 'Jetsetter'.

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The palette includes eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm. Everything a jetsetter like Hadid would need.

The palette will be available at Ulta Beauty today. Head over to Maybelline's Instagram for more sneak peeks of the products to come.

10/09/201: Gigi Hadid does not sleep. One of the hardest working models in the biz just wrapped up fashion month, where she showed her third collection with Tommy Hilfiger. Now, the model’s collaboration with Maybelline is finally about to drop. (We told you back in June of 2016 that a larger scale collaboration between Hadid and the makeup brand was underway.)

The supermodel has been a face of the brand since 2015. “A year in the making…#GIGIXMAYBELLINE coming soon,” Hadid wrote, teasing the new collaboration on Instagram.

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Maybelline followed up the supermodel’s announcement with three Instagram posts of its own. The images gave us a quick look at what we can expect.


A post shared by Maybelline New York (@maybelline) on Oct 8, 2017 at 9:00am PDT

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Pick out the products in the Instagrams and you’ll find lipsticks, shadows, and possibly some colorful eyeliners.


A post shared by Maybelline New York (@maybelline) on Oct 8, 2017 at 2:27pm PDT

Hadid joins a growing number of celebrities who have stamped their name on beauty collections recently. Madonna, Kim Kardashian, and Rihanna all recently launched their own lines with MDNA, KKW Beauty, and Fenty Beauty, respectively. It’s not surprising then at all that Hadid, with her supermodel chops and massive Instagram following, would want to get her own beauty collection out there. And teaming up with a household name, like she did with Tommy Hilfiger, has certainly worked for Hadid in the past.

We don’t have any further information—yet!—but you can head to the Maybelline x Gigi countdown and sign up to be notified when the collection drops October 21.

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