• Follow us

Social Media

$44M-funded Omni pivots from storage to rentals via retailers – TechCrunch

Omni simply couldn’t scale storing stuff in giant warehouses while dropping it and off picking it up from people on demand. Storage was designed to bootstrap Omni into peer-to-peer rentals of the goods in its care. But now it’s found a better way by partnering with retailers that will host and rent out goods for Omni that users will pick up themselves.

With that strategy, Omni is now formally pivoting from storage, alongside its expansion from San Francisco and Portland into Los Angeles and New York. In SF and its new markets starting today, users can rent GoPros, strollers, drills, guitars and more for pickup and drop-off at 100 local storefronts, which will receive 80 percent of the revenue while Omni keeps 20 percent.

“Storage was always meant to supply a rentals marketplace. We launched storage in an Uber-for everything era and now it’s no secret that physical operations are tough to scale,” Omni’s COO Ryan Delk tells me. “This new model gives our users more supply, local entrepreneurs a new revenue stream, and us the ability to launch new markets much more quickly than the old model of building rentals on top of the storage business.”

LA Omni users will be able to rent surf equipment for pickup and drop-off from local surf shop Jay’s

To that end, storage won’t come to any more markets, though storage services with delivery will continue in San Francisco. Users there and in Portland will also be able to pick up and drop off rental items from a few Omni-owned locations, including its SF headquarter office. Omni will add retailer pickups in Portland and more in San Francisco soon. At least that’s one way to make Omni’s investors like Highland, Founders Fund, Shrug.vc and Dream Machine feel better about SF real estate prices. Omni also recently doubled the monthly storage price of closed bins in SF, triggering ire from customers, to cover its overhead and encourage storing individual items that can then be rented out.

“Ownership has a bit of a burden associated with it,” Delk tells me, referencing the shifting attitudes highlighted by Marie Kondo and the tidiness movement. Ownership requires you to pay up front for tons of use down the line that may never happen. “Paying for access when you need it unlocks all these amazing experiences.”

Omni’s COO Ryan Delk (left) and CEO Thomas McLeod (right)

Omni discovered the potential for the model when it ran an experiment. “What if we could pick up items directly from Omni?” Delk explains. Omni learned that many people “can’t afford to pay for transit both ways. It was pricing out a lot of people.” But pickups unlocked a new price demographic.

Meanwhile, Omni noticed some semi-pro renters had cropped up on its platform who were buying tons of a popular item like chairs on Amazon, shipping them to its warehouse, then renting them out and quickly recouping their costs. It saw an opportunity to partner with local retailers who could give it instant supplies of items in new markets while handling all the pickup and drop-off logistics.

Omni’s retail partners like Adventure 16 Outdoor & Travel Outfitters, Blazing Saddles and Sierra Surf School can choose their own prices and adjust for demand, set black-out dates, pause for vacations and sell items like normal and let Omni know to restock them so rentals don’t cannibalize their sales. Rentals are covered by up to $10,000 in insurance so both the retailers and people who rent from them don’t have to worry. Omni users just show their ID at pickup to verify their identity, but that will soon be part of the app. Last fall, Omni hired Uber’s head of sales strategy and operations who oversaw UberEats growth from zero to 200,000 restaurants to run its retail partnerships as VP of special projects.

Delk says Omni is “all-in on the rentals,” which he sees as a “pure play marketplace versus a recurring ARR business” that “democratizes access to Omni to people who aren’t the 1 percent in major markets.” Now someone who couldn’t afford to buy a drill for a quick home improvement project or pay to have a rental delivered and picked up can stop by their local retailer to grab it and return it later for $6 per day with no extra fees.

That in-store experience of actually being able to go same-day, hold an item and ask questions about it could allow Omni’s rental model to compete with Amazon’s prices and delivery logistics. The one thing Amazon can’t do right now is let you try before you buy. Omni could win by letting you try without ever having to buy.

Read More



Leave A Comment

More News

TechCrunch » Social

Facebook introduces ‘one strike’ policy to combat abuse 2019-05-15 02:09:27Facebook is cracking down on its live-streaming service after it was used to broadcast the shocking mass shootings that left 50 dead at two Christchur

Twitter launches new search features to stop the 2019-05-14 23:05:26As measles outbreaks in the United States and other countries continue to get worse, Twitter is introducing new search tools meant to help users find

Uber Black launches Quiet Driver Mode 2019-05-14 20:02:46Tired of chatty drivers? Uber is finally giving users its most requested feature: an in-app way to ask for minimal conversation during your ride. The

After year-long lockout, Twitter is finally giving people 2019-05-14 14:29:38Twitter is finally allowing a number of locked users to regain control of their accounts once again. Around a  year after Europe’s new priv

World leaders ask tech giants to tackle toxic 2019-05-14 13:36:25On Wednesday, New Zealand Prime Minister Jacinda Ardern will ask tech companies to sign a pledge called the Christchurch Call, as The New York Times p

Twitter’s new Developer Labs offers beta access to 2019-05-14 12:59:43Twitter is finally modernizing its core APIs after seven years of stagnation, and it wants early feedback from developers. That’s why today it&r

LinkedIn integrates and updates jobs and hiring platforms, 2019-05-14 08:58:43LinkedIn, the social networking platform for the working world that’s now owned by Microsoft, has leveraged its role as a repository for people&

Looking back at Zoom’s IPO with CEO Eric 2019-05-13 14:43:34Since the launch of its IPO in mid-April, Zoom stock has skyrocketed, up nearly 30% as of Monday’s open. However, as the company’s valuati

Mailchimp’s Ben Chestnut on bootstrapping a startup to 2019-05-13 14:36:22The well-known tech startup routine of coming up with an idea, raising money from venture capitalists and other outside investors in increasing rounds

After criticism over moderator treatment, Facebook raises wages 2019-05-13 14:26:49Facebook has been repeatedly (and rightly) hammered for its treatment of the content moderators who ensure the site doesn’t end up becoming a ri

Friend portability is the must-have Facebook regulation 2019-05-12 13:35:08Choice for consumers compels fair treatment by corporations. When people can easily move to a competitor, it creates a natural market dynamic coercing

Zuckerberg says breaking up Facebook “isn’t going to 2019-05-11 13:41:32With the look of someone betrayed, Facebook’s CEO has fired back at co-founder Chris Hughes and his brutal NYT op-ed calling for regulators to s

Mashable

Guy wearing red tie becomes a meme after New! 2019-05-19 13:42:02You never know when you might become a meme. During a hard-hitting match between heavyweight boxers Deontay Wilder and Dominic Breazeale Friday night,

Melt over these newly released Meghan and Harry New! 2019-05-19 13:08:27It's the one year anniversary of the royal event that finally brought America and the UK together. Our metaphorical King and Queen, Harry and Meghan

Family of ducks makes a heart-melting annual parade New! 2019-05-19 12:27:12Each year, a duck visits the courtyard of Thompson Health in upstate New York to lay her eggs. Once the fuzzy little ducklings hatch, they have a litt

Inside the online communities where straight guys help New! 2019-05-19 12:00:00May is National Masturbation Month, and we're celebrating with Feeling Yourself, a series exploring the finer points of self-pleasure. B, a 23-year-o

Marvel assembles a perfect 'Avengers: Endgame' set photo New! 2019-05-19 11:52:13Here's your obligatory Avengers: Endgame spoiler warning. If you haven't seen the movie yet and are still worried about spoilers, this is your one a

Jeanine Pirro soaks 'SNL' Weekend Update host Colin New! 2019-05-19 10:37:54 Cecily Strong channeled Fox News personality Jeanine Pirro on Saturday Night Live's Weekend Update and soaked Colin Jost in the process. Strong ha

Paul Rudd and Beck Bennett make everyone break New! 2019-05-19 10:14:17 People who work in IT are a popular target when it comes to making fun of people in the workplace, but Paul Rudd and Beck Bennett's IT characters

12 interesting gadgets to spice up your self-love New! 2019-05-19 10:00:00May is National Masturbation Month, and we're celebrating with Feeling Yourself, a series exploring the finer points of self-pleasure. Your sex life

Paul Rudd, a real pro, kept his cool New! 2019-05-19 09:39:49 Paul Rudd deserves a medal for not breaking during Kate McKinnon's performance in "A Journey Through Time" on Saturday Night Live. This reoccurr

Leslie Jones brings a fiery 'Dracarys!' to ghoulish New! 2019-05-19 09:18:42 Saturday Night Live is usually about the comedy and nothing else. But sometimes it has worthwhile things to say. Leslie Jones joined the Weekend Up

Pete Davidson's 'Game of Thrones' rap on 'SNL' New! 2019-05-19 08:35:10 Pete Davidson has carved out a comfortable niche on Saturday Night Live as a rap star with a love for weird tangents. Sketches from recent years re

Donald Trump's rocking Queen cover on 'SNL' almost New! 2019-05-19 08:13:23 Queen's "Don't Stop Me Now" is a fun song. Even when the lyrics are re-worked to celebrate the many transgressions and seemingly provable outri

The Next Web

Apprenticeships are critical to America’s future as a New! 2019-05-19 12:00:38An exciting trend is emerging in the US workforce: over half a million workers are using apprenticeships to acquire valuable experience and a pathway

Prep to ace a dozen prized CompTIA certification New! 2019-05-19 09:00:00The collection features a dozen courses packed with over 200 hours of training. From networking basics and security procedures to mobile and cloud env

CHEAP: Save EVERYTHING with this WD 4TB external New! 2019-05-19 08:00:38Welcome to CHEAP, our series about things that are good, but most of all, cheap. CHEAP! Oh yeah we’ve got something you’re going to like t

3 things brands can learn from Apple’s struggle 2019-05-18 12:00:47Steve Jobs and Jony Ive called the small design studio I worked at asking for help back in 1997. They wanted us to create a new desktop computer that

Focuster turns your to-dos into an organized schedule, 2019-05-18 09:00:00We could all stand to be a little more productive, and while there are plenty of apps that claim to help you blaze through your to-dos and get your li

CHEAP: No way, this guitar shirt YOU CAN 2019-05-18 08:00:15Welcome to CHEAP, our series about things that are good, but most of all, cheap. CHEAP! Joy can be found in unexpected places. It could be the sound o

New analysis of ‘moonquakes’ indicates the moon isn’t 2019-05-18 05:00:08We tend to think of the moon as the archetypal “dead” world. Not only is there no life, almost all its volcanic activity died out billions

Why Snapchat’s new gender swap feature is problematic 2019-05-18 04:41:18You’ve probably seen it all over your social media timelines and stories this week — friends using Snapchat’s new gender-bending fil

Google tracks nearly all your online (and some 2019-05-17 21:25:47For years Google has been keeping track of nearly every online purchase we’ve made. A CNBC report today reveals that, thanks to purchase receipt

Here’s the real tea: A primer on YouTube 2019-05-17 20:05:00So you may have heard about a little fight going on in the YouTube community, between two beauty gurus named Tati Westbrook and James Charles. The dra

Cheap: This Ecovacs Deebot 601 robot vacuum cleaner 2019-05-17 13:41:27Nobody likes vacuuming. Nobody. Thankfully, it’s 2019, and for the price of a cheap netbook, you can get yourself a robot servant to do it for y

Why this geneticist says we should stop human 2019-05-17 11:57:11Measles cases in the US have hit a 25-year high, with 78 new infections in the past week alone. In a sign of the times, a cruise ship with hundreds of

Entrepreneur

House of Saka Aims to Redefine Luxury With 2019-05-17 14:00:00House of Saka is the first luxury infused cannabis wine made for women by women.

Entrepreneur and Actor Ryan Devlin Shares His Approach 2019-05-17 13:30:00Jessica Abo sits down with Ryan Devlin, co-founder of This Saves Lives, to talk about business and fatherhood.

Sam Bakhtiar's Secret to Making Life Interesting and 2019-05-17 13:00:00Most of us stop doing this when we become adults.

Will the 'Game of Thrones' Heir Still Be 2019-05-17 12:30:00Chances are, the Westeros Revenue Service (WRS) has its eye on that dagger, Catspaw, for gift taxes; and what with all the deaths that have occurred,

Competition Is Getting Fierce in the White-Hot Oat 2019-05-17 12:25:18First, there was Oatly. Now, established players and startups alike have their own oat milk products.

This Entrepreneur Says He Spends as Much as 2019-05-17 12:00:00Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.

The 3 New Tax Law Deductions You Probably 2019-05-17 12:00:00Entrepreneurs can "save way more money and pay way less taxes" in 2019. But first they have to understand the new deductions.

Thinking of Starting a Remote Business? Think Very 2019-05-17 11:30:00A remote-business lifestyle can be extremely liberating, but the hazards can sneak up on you.

How This HR Technology Executive and Champion for 2019-05-17 11:00:00Brenda Reid left one business to channel her inner entrepreneur and lead the global HR technology landscape at PwC.

6 Ways to Identify Profitable Products and Make 2019-05-17 10:50:00Here are some powerful tactics to build and grow a successful online shopping business.

Internet Sensation Grumpy Cat -- Source of Multimillion-Dollar 2019-05-17 10:45:00Grumpy Cat, real name Tarder Sauce, gained global fame in 2012 when photos of her went viral.

Podcast: One Company's Quest to be the 23andMe 2019-05-17 10:36:00Can your genes influence how you respond to cannabis? Len May, co-founder of Endocanna, is banking on it.

E-Commerce Times

What Happens to Sprint if T-Mobile Merger Fails? 2019-05-09 14:39:27Sprint's best shot at success is to merge with T-Mobile. Without the merger, I see the company continuing to struggle as a weak player in the competi

The Vital Role of Customer Service in the 2019-05-08 14:50:35By 2022, the sharing economy is expected to double, reaching $40 Billion. Pioneers such as Airbnb and Uber are now global titans, taking in billions o

Amazon Touts Small Biz Success on Its Platform 2019-05-08 13:24:56Third-party gross physical merchandise sales on Amazon, made primarily by SMBs, accounted for more than half the units sold in the company's stores a

Einstein Analytics for Financial Services 2019-05-07 14:51:40It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services --

Spring Cleaning Your Network Security 2019-05-07 13:27:44Spring may be my favorite time of year. The snow is melting, the sun is shining, and the air smells just a little bit fresher. It's as though the wor

4 Advanced Ways Brands Use Data to Increase 2019-05-06 15:18:39Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insi

Small Biz Reaps Major Benefits With Oracle Autonomous 2019-05-04 08:00:00Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount program

What Everyone's Getting Wrong About Digital Transformation 2019-05-03 14:57:40Digital transformation is all the rage right now, and tech companies are working hard to promote it. You can hardly take an action online or go to a c

The Critical Role of Artificial Intelligence in Payments 2019-05-02 15:05:07Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is a

AI Raises the Bar for Home Network Security 2019-05-02 13:25:59Consumers are becoming increasingly concerned about the hacking of their devices and data as they hear about more data breaches and have their own exp

New CRM Research Shows Awareness Gap 2019-05-01 16:07:33CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of

Facebook's Ad Library API Draws Fire 2019-05-01 13:21:16Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to po

Social News Daily

Teen Commits Suicide After Her Instagram Followers Vote 2019-05-17 12:09:36The dangers of the internet, especially for children and teenagers, can be as real as actual physical ones. The damage can be purely psychological or

Instagram Influencer Hammers Historic Statue For Attention 2019-05-17 11:31:34Negative publicity is still publicity. Teenagers all over the world are learning that fast and it just so happens doing bad deeds for internet attenti

YouTuber Who Did A French Kiss With His 2019-05-17 10:21:13We live in an era where young people of the internet have found their true calling, which is to do the most outrageous and most disgusting things to b

Hot Dog! Dog Sun Loungers Now Available For 2019-05-17 07:05:08You can now kick back in the garden with your best buddy with one of these sun loungers, configured especially for your dog. Available from B&M, t

Take A Second To Take This In: A 2019-05-16 20:08:19This summer Taco Bell is opening a pop-up hotel for a limited time in Palm Springs, California. Take a moment to digest that all the way. The Bell: A

With Just 80,000 Left, Koalas Become ‘Functionally Extinct’ 2019-05-16 15:38:24Koalas are now considered “functionally extinct” as it’s said there are no more than 80,000 individual bears left on the continent.

Characters You Had No Idea Were In The 2019-05-16 12:35:03Who knows if they’ll join the Marvel Universe anytime soon, however, you’d be shocked at some of the famed heroes who’ve rubbed shou

7 Things We Can Expect From Trump’s $1 2019-05-16 09:00:30Donald Trump aims to raise a record-breaking $1 billion for his 2020 presidential campaign, which is three times more than what was raised for his 201

Jet2 Becomes First Airline To Serve Nando’s Meals 2019-05-15 20:10:26Budget flight firm, Jet2.com, has unveiled Nando’s Peri-Peri Flight Bites’, two snacks imbued with its signature Southern African Peri-Per

Hermit Crab Find Its Creepiest Home Yet Inside 2019-05-15 14:06:35One man’s trash can be another animal’s treasure, though that doesn’t justify the excessive waste we dump at the environment. Some a

You May Now Officially Regret Naming Your Child 2019-05-14 12:15:17Naming a baby after a character in an unfinished television show might not exactly be the best for the child. It just so happens that two of the most

Wife Breaks Up With Cheating Husband After He 2019-05-14 11:02:12Infidelity is always a problem in relationships and marriages and can often lead to separations. Of course, being cheated on can be devastating enough


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.