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Twitter.com launches its big redesign with simpler navigation and more features – TechCrunch

Twitter’s website is getting a major overhaul. The company has been testing a new version of its desktop website since the beginning of the year, and today the final product is rolling out to the public. The upgraded experience simplifies navigation with a new — and fairly large — left-hand sidebar that directs you to all of Twitter’s key sections, including Notifications, Direct Messages, Explore, Bookmarks, Lists and more. The site also features an expanded, more inbox-like Direct Messages screen where you can view and respond to conversations in one place; plus easy profile switching, support for more themes, advanced search and other features.

The popular dark modes, Dim and the very black Lights Out mode, are now supported along with more ways to personalize Twitter through different themes and color options.

But the most noticeable change is the organization and layout of the Twitter home screen itself.

Below: the old Twitter.com

Screen Shot 2019 07 15 at 11.03.41 AMBelow: the new Twitter.com

Twitter Web Dark Mode2

The update is designed to make it easier to move around Twitter. Before, you’d have to click on your Profile icon to access features like Lists, Themes, Settings and other options. Meanwhile, getting to Moments was available both in this Profile drop-down menu and in the main Twitter navigation at the top of the screen, next to Notifications and Messages.

Screen Shot 2019 07 15 at 11.04.49 AM

Now, Moments is being downgraded to the “More” menu in the redesign — as seen in a test running earlier this summer — and Explore instead gets the top billing. As on mobile, Explore will direct users to more live videos and personalized local moments, says Twitter. This is also where you’ll find Top Trends, while Personalized Trends will be featured on the right-hand sidebar on the home screen (see above).

In addition, Twitter finally brought the more than year-old Bookmarks feature to the desktop’s main navigation.

With the update, the new navigation menu includes: Home, Explore, Notifications, Messages, Bookmarks, Lists, Profile and More — the latter, a menu where you’ll find things like Moments, Twitter’s ad tools, Settings and other features.

The new Compose feature has been slightly tweaked as well, with options to include a photo, GIF, poll or emoji now all in the bottom left — with the emoji button now swapping in for the location button, following Twitter’s decision to make sharing precise location less of a priority, given its lack of use.

Though the new home screen is arguably better-organized, the navigation text itself and the amount of screen real estate it takes up is overly large.

This detracts somewhat from the main content — the tweets themselves — because your eye is naturally drawn to the oversize navigation labels at first, not the posts flowing in the timeline. This also can be a jarring change to get used to for longtime Twitter.com users. (Good thing there’s a new Mac desktop app on the way.)

Screen Shot 2019 07 15 at 11.49.11 AM

If you really can’t stand the navigation labels’ size, you can make the webpage smaller, which then hides the text labels of the navigation items, leaving only their icons. This, unfortunately, isn’t all that useful if you like to keep Twitter open in a tab alongside all your other tabs. It works better if you pop out Twitter.com into its own window.

The navigation changes were likely a design choice Twitter made, in part, to simplify the use of its product by more casual users and newcomers.

The company has struggled with user growth throughout its history, even changing how it reports metrics to paint a better picture of its business. Now, you’d have to be almost completely web illiterate to not find your way around the new Twitter.com. But only time will tell what effect this has on growing its user base.

Not all the changes will be as controversial as the new layout, though.

For example, the now double-paned Direct Message section is more welcome as it makes using Messages feel more like the real inbox it often is — with the message list on the left and conversations on the right.

Search got an update, as well, which puts tabs for moving between “Top,” “Latest,” “People,” “Photos” and “Videos” at the top of the screen, with Advanced Search Filters to the right.

Screen Shot 2019 07 15 at 11.55.49 AM

And for those with multiple Twitter accounts, you can now switch between them from the main navigation. That’s helpful.

Twitter’s tests of the updated design had been rolling out to more people throughout the year — it even tried two different versions for a time. Throughout this process, the company incorporated some of the user feedback it received. For example, the changes to the Messaging screen and the high priority given to Bookmarks were among the requests Twitter addressed.

But generally speaking, Twitter was aiming to deliver a more consistent, seamless experience across both the phone and the web platforms with this update, a company spokesperson told us.

There’s some bad news for old-school Twitter.com users — as of this public launch of the redesign, there’s no option for going back to the legacy experience, as there was during the testing period.

Twitter says the upgraded look will begin rolling out globally starting today.

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