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3 Things that Will Make You the Top Franchise in Your Brand

franchise brand

Becoming top dog in your franchise brand.

The choices are endless.

From cleaning and fitness franchises, to fast food and relocation services, Forbes.com reports there are about 4,000 franchise systems in the United States alone.

A qualified consultant walks you through the process of selecting a franchise that best suits you. The franchisor provides systems, tools, training, and support to help you meet its brand standards for customer satisfaction.

But it’s up to you to make your new business not only a success, but one of the top franchises in the brand.

Three of the most important things to help you achieve that goal are finding a franchise that fits your budget, personal interests, skills, and experience; following the franchise plan with a commitment to succeed; and not only being a good leader but an even better follower.

1. Find a Franchise That’s a Good Fit

Picking the right franchise for your passion and skill set is key, according to a recent article in BusinessNewsDaily.com, which suggest future entrepreneurs look at their personal goals, strengths, what role you want to play in the new business, and what your investment budget is.

It’s also important to find a trustworthy franchise that’s led by people who truly care about the people investing in their system. They respond to any personal and professional questions you may have and provide that “just right” fit you’re seeking.

2. Commit to Succeed

After carefully weighing all the options and choosing a franchise — even though you are now the proud owner of a franchise — you still have to adhere to the systems and procedures the franchisor has put into place to succeed. If you commit to following the plan, your chances of being a successful franchise owner will exponentially increase.

“The stronger the individual franchisee,” writes FranchiseDirect.com, “the stronger the entire franchise system.”

While all franchisees in the brand want the system to succeed, there’s an unspoken competition to be the top producer. That’s a great thing.

3. Where You Lead, I Will Follow

Barbara Kellerman, a leadership lecturer at Harvard University’s John F. Kennedy School of Government  and author of “Followership: How Followers are Creating Change and Changing Leaders,” said a person can learn about being a good leader by being a good follower.

That includes making the commitment to learn what works best for your franchise and not being too proud to ask for advice when needed. You must be willing to work well with others, including the franchisor, other franchisees, and customers, and you must assume responsibility for both the good and the bad.

Finally, be flexible. As author, entrepreneur, philanthropist, and life coach Tony Robbins once said, “Stay committed to your decisions but stay flexible in your approach.”

Here’s to your success!

About the Author

Rich LeBrun has 30 years as a senior executive working with small to medium size companies helping them with strategic planning, executive coaching, and leadership training. Through LeBrun Advisory Group, he helps those who are in life’s transition navigate through the complex journey of selecting their next franchise opportunity.

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